ESTABLISH A CUSTOMER PROPERTY SERVICE STRATEGY FRAMEWORK

The property management services sector in China is developing rapidly, contributing significantly to employment and income. We have made recommendations for service differentiation low costs so that even with limited resources, can distribute their effectively, reduce unnecessary costs, implement an optimal plan. This study helps providers understand the needs expectations of customers because it a key factor success business. Based on consumer quality (SERVQUAL) theories, this applies fuzzy Delphi method (FDM) analytic hierarchy process (AHP) construct evaluation scale companies determine items are valued most by operators sector. results show feasible accurately factors used quantify competitiveness existing market identify improvements ensure win–win situation both